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Use visual aids to simplify
complexity, help the audience organize your ideas, control the audience attention, help
audience understand abstractions, help the audience remember, and organize your thoughts
discreetly. You can use visual aids to present a problem; show solutions and benefits; and
illustrate processes, procedures, and steps in a sequence.
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| The best visual materials are simple
and accessible, and they conform to certain principles of two-dimensional design. You do
not have to be an artist to select or develop visual supporting materials wisely. You
cannot leave the selection and design of visual supporting materials to chance. Apply
basic principles of layout and design to planning your visuals, such as the rule of
thirds, using straight and curved lines to create moods, controlling eye movement with
negative space, and developing effective sketches, illustrations, and lettering. |
| When using a visual aid,
introduce it, present the visual smoothly and quietly, explain it, and then remove the
visual from view so listeners can concentrate on your next point. Listeners must be able
to relate to your ideas intellectually and emotionally. Visual aids are a principal means
of helping them do that. |
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