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The 15 Step Course
12. Speaking Informatively
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SPEECHES
101

Informative speech is, essentially, a sharing experience with a primary goal of understanding. Informative speaking is a test of your ability to pass information to listeners. The basic concern of the effective informative speaker is to state ideas clearly, and to express them with limited opportunities for misunderstanding. the first goal of an informative speaker is to expand on what the audience already knows. The speaker then clarifies what is already known. An effective speaker must select a well-known topic appropriate to the audience and use techniques of clarification and support that reinforce the major ideas and make them interesting. Some common topics of informative speeches are processes or procedures, events, persons, places, definitions, concepts, and policies. Simplicity of organization, concrete and clear expression of ideas by the speaker, contribute to the success of an informative speech. Use of such forms of exposition as quotations, examples, statistics, and comparison and contrast help clarify and explain statements you make. Quotations need to be introduced, presented, and interpreted in order to be effective. Examples must be typical or representative of your argument. The use of statistics is a common way to explain or clarify what can sometimes be confusing. Statistics should be rounded off, interpreted, and should show a trend relevant to the topic. Comparison and contrast show similarities and differences between the known and unknown.
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